CANNA USA BOLD EXHIBIT DEBUT

Amidst the bustling backdrop of industry trade shows, CANNA USA decided to make its mark. While they had been present through channel partners, a recent industry shift signaled it was time for CANNA to step into the spotlight. The MJBizcon conference was their chosen stage, and the goal was clear: showcase CANNA as a strong, reliable brand that has been supporting the industry with quality products and a tight-knit community for decades.

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The challenges were unique.

With over 1400 other exhibits, how could CANNA ensure they stood out? Additionally, there was the delicate task of ensuring the USA and global brand realities were compatible and consistent. And as CANNA was in the process of building and training a new marketing team to manage such initiatives, they sought our expertise to guide them through this journey.

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The vision was a garden lounge, an oasis amidst the chaos.

A place where the grower audience would feel at home. The design was intricate, with towering green CANNA structures, backlit branding, and counters showcasing products. But what truly set it apart was its authenticity. Real raw wood, genuine plants, and a design that echoed the brand's ethos. It wasn't just an exhibit; it was a slice of CANNA's world.

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The planning was meticulous.

Our affiliate was there every step of the way, from vision to delivery, ensuring alignment between stakeholders and refining the design until it was just right. The result? An exhibit that not only stood out but also resonated with its audience.

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Though the booth is still in the delivery phase, the anticipation is palpable. The exhibit promises to be a game-changer, setting a new standard for trade show presentations. It's a testament to what can be achieved when creativity meets passion.

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